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2018 September

  • Spur 4th Quarter Sales – Equine Edition

    • September 7, 2018
    • Posted by: Russell Wollam
    • Category: Digital Marketing, Retail Trends
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    Spur Holiday Sales

    HOPE IS NOT A STRATEGY 4th Quarter with its sales and revenue holiday lift is, of course,  a prime focus and concern for many manufacturers and distributors in the Equestrian Industry.  Lots of hoping going on – but not many action plans specifically for our industry TAKE CONTROL – DON’T GET LEFT BEHIND At BrandNexity,

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  • The [Not So] Hidden Effects of eCommerce

    • September 5, 2018
    • Posted by: Russell Wollam
    • Category: Retail Trends
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    BrandNexity Blog The [Not So] Hidden Effects of eCommerce

    Malls Re-imagined in the Retail Apocalypse You don’t have to look far to hear news of the retail apocalypse.  Records amount of stores closed last year with untold more closing this year.  The effects reach far beyond closed doors of major retailers with reaching effects on smaller boutique stores and mall owners. As anchor stores close and

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  • New Google Shopping Format – Showcase Ads

    • September 3, 2018
    • Posted by: Russell Wollam
    • Category: Paid Search
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    BrandNexity Blog New Google Shopping Format – Showcase Ads
    Google has added a new way to let you introduce your products and brands to Google shoppers.  They are called Showcase shopping ads.  Google defines them as: "Shopping ads [that] let you group together related products and present them together to introduce your brand or business." Showcase ads will not replace your PLA ads but
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